MaaS Alliance Evolves into Mobility Alliance

Amsterdam, 12 March 2026 – At Intertraffic Amsterdam, the MaaS Alliance today announced its evolution into the Mobility Alliance, marking the next chapter for the organisation after nearly a decade supporting integrated and user-centric mobility.

The change reflects more than a new name. It follows eight months of consultation, reflection, and strategic planning with members, industry stakeholders, and partner organisations across the mobility sector.

Over the past decade, the MaaS Alliance helped shape the global conversation around Mobility as a Service (MaaS) and integrated transport systems. However, as mobility ecosystems have evolved, the organisation recognised the need to broaden its focus to better address the challenges and opportunities facing the sector today.

Through discussions with members, transport authorities, operators, mobility providers, and organisations such as the International Association of Public Transport (UITP) and the POLIS Network, a clear gap emerged: while many bodies focus on specific aspects of mobility, there remains a need for a neutral platform capable of connecting the entire ecosystem.

The consultations also highlighted that the term MaaS itself was increasingly creating confusion across the industry. Rather than continuing to debate definitions, stakeholders emphasised the need to focus on practical collaboration and tangible outputs that support integrated mobility systems.

As a result, the organisation will now operate as the Mobility Alliance, reflecting a broader scope that supports collaboration across the full mobility ecosystem.

“Mobility is an essential part of our daily lives. As demand continues to grow, we face increasing challenges, but we also see innovative solutions coming to market,” said Jacob Bangsgaard.

“The only way to create a sustainable and efficient mobility sector is through collaboration among stakeholders while keeping user needs at the centre. I have been involved in the launch of the MaaS Alliance since its inception in 2014 and have closely followed and supported its activities ever since. This platform represents a significant contribution to making our mobility sector smarter and more sustainable in the future.”

The Mobility Alliance brings together stakeholders from across the sector, including transport authorities, operators, technology providers, mobility service providers, and research institutions.

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Press Contact Krishna Desai Operations and Communications Manager [email protected]