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We attended the launch of new research from Oxford Economics and inDrive, the world’s second-most downloaded ride-hailing app, which revealed a potential turning point for ride-hailing in emerging markets.
The study found that allowing riders and drivers to negotiate prices within ride-hailing apps leads to more trips, better access in underserved areas and fairer outcomes for both sides of the platform.
InDrive’s survey data formed the basis of the research, spanning 5,000 drivers and 3,000 riders across seven emerging markets: Colombia, Egypt, Mexico, Morocco, Nepal, Pakistan and Peru.
After two decades of rapid growth built on algorithmic pricing, the findings suggest ride-hailing may be approaching a new inflection point. One where fares are shaped not just by demand curves but by income levels, trip context and local realities.
“For passengers, they have control over who they get in the car with and what price they pay. For drivers, they have control over when they work, what fares they accept and which destinations they drive to. In a digital age, this gives agency back to humans and the empowerment of being in control of their lives,” inDrive Chief Growth Business Officer Andries Smit told Zag Daily at the event.
Read the findings here
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